Xwrp is an enhancement that SIGNIFICANTLY increases the sale of Manufacturers’ Extended Warranties, increasing front-end gross and back-end retention, absorption, CSI and repeat sales.
Vehicle quality is at an all-time high. This message has been well promoted to and well received by today's educated consumers. Manufacturers Extended Warranties and Service Contracts can cost anywhere from $1,200 to $3,500 plus, and it is becoming increasingly more difficult to entice the consumer into purchasing them.
The Xwrp is simply a mechanism that overcomes the number one objection in the customers eyes for what is arguably the most profitable product sold in the business office.
It overcomes the "It's a lot of money to gamble", "I never used it the last time I bought it" or worse, the "What? The salesperson just told me what a great product I'm buying and here you are telling me I should buy an extended warranty/service contract. Which one of you isn't telling me the truth?" objections that every Financial Services Manager hears on a regular basis.
"The Salesperson sells the first car, the Service Department sells the second, third and fourth" Chris Schulthies - Wye Management
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